MARKET INSIGHTS
Usage & Attitudes Testing
The Usage & Attitudes solution provides a system for gaining inside information about your customers’ wants and needs.
The Usage & Attitudes solution provides a system for gaining inside information about your customers’ wants and needs. Gain a competitive advantage by knowing how, when, and why your customers use your products and why they may choose not to. By understanding these issues behind product usage, you can build strategies that target the true reasons for purchase.
Key Benefits
Direct feedback from buyers of your product or category
Rich emotional reactions scorecard and word cloud
Measure the strengths and weaknesses of your messaging across multiple attributes
What you get
250 national responses
Refine targeting based on verified purchase behaviour
Monadic survey methodology
Up to 12 attributes for testing criteria
Industry benchmarks
Easy to use presentation of the results, available in various formats
Related Market Research
PRODUCT SOLUTIONS
Path to Purchase Analysis
Path to Purchase Analysis (PTPA) helps you to look at your category in a whole new way.
MARKET INSIGHTS
Brand Tracker
The brand tracker is a tool to measure your brand’s performance over time. By recording key measures on a regular basis, you can assess what’s working and what isn’t, enabling you to plan for future growth.
