PRODUCT SOLUTIONS
Price Sensitivity Analysis
Our Price Sensitivity analysis will help you determine the optimal price point and range for your product or service.
Our Price Sensitivity analysis will help you determine the optimal price point and range for your product or service. Using the Van Westendorp Price Sensitivity scale, we determine the average price a customer is willing to pay as well as the range of prices at which customers typically buy. This allows us to create a price map for your products and services that resonates with both your ideal customers as well as the market.
What you get
250 national responses
Refine targeting based on verified purchase behaviour
Monadic survey methodology
Up to 12 attributes for testing criteria
Industry benchmarks
Easy to use presentation of the results, available in various formats
Related Market Research
PRODUCT SOLUTIONS
Path to Purchase Analysis
Path to Purchase Analysis (PTPA) helps you to look at your category in a whole new way.
MARKET INSIGHTS
Brand Tracker
The brand tracker is a tool to measure your brand’s performance over time. By recording key measures on a regular basis, you can assess what’s working and what isn’t, enabling you to plan for future growth.
