PRODUCT SOLUTIONS
Concept Analysis
Our Concept Analysis is a structured and methodical approach to analyzing newly developed concepts, devices, and products
Our Concept Analysis is a structured and methodical approach to analyzing newly developed concepts, devices, and products. The objective of conducting a Concept Analysis is to allow you to analyze the various factors involved with the success or failure of a given product concept.
What you get
250 national responses
Refine targeting based on verified purchase behaviour
Monadic survey methodology
Up to 12 attributes for testing criteria
Industry benchmarks
Easy to use presentation of the results, available in various formats
Related Market Research
PRODUCT SOLUTIONS
Path to Purchase Analysis
Path to Purchase Analysis (PTPA) helps you to look at your category in a whole new way.
MARKET INSIGHTS
Brand Tracker
The brand tracker is a tool to measure your brand’s performance over time. By recording key measures on a regular basis, you can assess what’s working and what isn’t, enabling you to plan for future growth.
