PRODUCT SOLUTIONS
Path to Purchase Analysis
Path to Purchase Analysis (PTPA) helps you to look at your category in a whole new way.
Path to Purchase Analysis (PTPA) helps you to look at your category in a whole new way. Using PTPA, you will get a clearer picture of how people buy your products. It will tell you what actions your marketing should drive as well as how and when you should measure the success of those actions.
What you get
250 national responses
Refine targeting based on verified purchase behaviour
Related Market Research
MARKET INSIGHTS
Brand Tracker
The brand tracker is a tool to measure your brand’s performance over time. By recording key measures on a regular basis, you can assess what’s working and what isn’t, enabling you to plan for future growth.
PRODUCT SOLUTIONS
Price Sensitivity Analysis
Our Price Sensitivity analysis will help you determine the optimal price point and range for your product or service.
