PRODUCT SOLUTIONS
Features Influence Analysis
Feature Importance (MaxDiff) is a method to determine how influential a specific product feature is on a customer's overall satisfaction or decision to purchase a product
Feature Importance (MaxDiff) is a method to determine how influential a specific product feature is on a customer's overall satisfaction or decision to purchase a product. This technique has applications beyond simply discovering the most important features, but also in understanding how distinct features influence purchases and satisfaction levels in relation to each other. Expanding on this, MaxDiff can help determine which features are interdependent or independent of one another. It can also show sensitivity to changes in one feature, which is useful for designing new products or hypotheses.
What you get
250 national responses
Refine targeting based on verified purchase behaviour
Monadic survey methodology
Up to 12 attributes for testing criteria
Industry benchmarks
Easy to use presentation of the results, available in various formats
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PRODUCT SOLUTIONS
Path to Purchase Analysis
Path to Purchase Analysis (PTPA) helps you to look at your category in a whole new way.
MARKET INSIGHTS
Brand Tracker
The brand tracker is a tool to measure your brand’s performance over time. By recording key measures on a regular basis, you can assess what’s working and what isn’t, enabling you to plan for future growth.
