MARKET INSIGHTS
Brand Tracker
The brand tracker is a tool to measure your brand’s performance over time. By recording key measures on a regular basis, you can assess what’s working and what isn’t, enabling you to plan for future growth.
The brand tracker is a tool to measure your brand’s performance over time. By recording key measures on a regular basis, you can assess what’s working and what isn’t, enabling you to plan for future growth. The brand tracker will help you track key performance indicators (KPIs) related to product and service quality, pricing, customer service, store appearance, and more. And it’s simple – there are no complicated formulas or datasets to download or create – everything is right at your fingertips!
Key Insigths
Awareness (“who has heard of us?”),
Perception (“what do buyers think of us?”),
Prior usage (“who is and is not buying our product?”),
Preference (“are we a preferred brand?”),
Consideration (“do buyers who engage with our brand tend to purchase from us?”)
What you get
250 national responses
Refine targeting based on verified purchase behaviour
Up to 12 attributes for testing criteria
Easy to use presentation of the results, available in various formats
Related Market Research
PRODUCT SOLUTIONS
Path to Purchase Analysis
Path to Purchase Analysis (PTPA) helps you to look at your category in a whole new way.
PRODUCT SOLUTIONS
Price Sensitivity Analysis
Our Price Sensitivity analysis will help you determine the optimal price point and range for your product or service.
