PRODUCT SOLUTIONS
Stage in the Purchase Process Analysis
Stage in the Purchase Process describes the customer or prospect's current stage of awareness of the product
The Stage in the Purchase Process describes the customer or prospect's current stage of awareness of the product, which is influenced by factors such as Market Knowledge – Awareness. It is helpful when you need to judge what portion of the market will purchase a product over another, which helps with Sales Forecasting.
What you get
250 national responses
Refine targeting based on verified purchase behaviour
Up to 12 attributes for testing criteria
Industry benchmarks
Easy to use presentation of the results, available in various formats
Related Market Research
PRODUCT SOLUTIONS
Path to Purchase Analysis
Path to Purchase Analysis (PTPA) helps you to look at your category in a whole new way.
MARKET INSIGHTS
Brand Tracker
The brand tracker is a tool to measure your brand’s performance over time. By recording key measures on a regular basis, you can assess what’s working and what isn’t, enabling you to plan for future growth.
