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Market Profiling-Segmentation analysis
The market profiling segmentations help us to understand why a customer will or will not buy our product
The market profiling segmentations help us to understand why a customer will or will not buy our product, and in many cases can reveal ways to change the product or how it is marketed so that it appeals more to one group of customers than another.
What you get
250 national responses
Refine targeting based on verified purchase behaviour
Up to 12 attributes for testing criteria
Industry benchmarks
Easy to use presentation of the results, available in various formats
Related Market Research
PRODUCT SOLUTIONS
Path to Purchase Analysis
Path to Purchase Analysis (PTPA) helps you to look at your category in a whole new way.
MARKET INSIGHTS
Brand Tracker
The brand tracker is a tool to measure your brand’s performance over time. By recording key measures on a regular basis, you can assess what’s working and what isn’t, enabling you to plan for future growth.
