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Key Messaging Analysis
The Key Messaging Analysis uses an automated analysis of the effectiveness of your current messaging to help you figure out where you can improve.
The Key Messaging Analysis uses an automated analysis of the effectiveness of your current messaging to help you figure out where you can improve. It takes into account your target audience, competition, and product or services offering. This report will show you how well your messaging is working now and highlight areas for improvement so you can make an informed decision about how to move forward.
Key Benefits
Direct feedback from buyers of your product or category
Rich emotional reactions scorecard and word cloud
Measure the strengths and weaknesses of your messaging across multiple attributes
What you get
250 national responses
Refine targeting based on verified purchase behaviour
Monadic survey methodology
Up to 12 attributes for testing criteria
Industry benchmarks
Easy to use presentation of the results, available in various formats
Related Market Research
PRODUCT SOLUTIONS
Path to Purchase Analysis
Path to Purchase Analysis (PTPA) helps you to look at your category in a whole new way.
MARKET INSIGHTS
Brand Tracker
The brand tracker is a tool to measure your brand’s performance over time. By recording key measures on a regular basis, you can assess what’s working and what isn’t, enabling you to plan for future growth.
