PRODUCT SOLUTIONS
Habits and uses analysis
Habits and uses analysis seeks to under how product usage, including how, when, and where the product is used
Habits and uses analysis seeks to under how product usage, including how, when, and where the product is used. Providing insights on the shopper mission that trigger the product use for a specific consumer group. From this perspective, it is possible to identify competitive advantages in product design or quality aspects that can generate a better user experience.
Related Market Research
PRODUCT SOLUTIONS
Path to Purchase Analysis
Path to Purchase Analysis (PTPA) helps you to look at your category in a whole new way.
MARKET INSIGHTS
Brand Tracker
The brand tracker is a tool to measure your brand’s performance over time. By recording key measures on a regular basis, you can assess what’s working and what isn’t, enabling you to plan for future growth.
