PRODUCT SOLUTIONS
Customer Intention – Purchase Analysis
The customer intention purchase analysis is used to look at the customer's motivation/intention for buying a product or service
The customer intention purchase analysis is used to look at the customer's motivation/intention for buying a product or service, and where the gaps in the purchase process occur. This helps to determine what steps should be taken to persuade the customer to buy more products/services.
What you get
250 national responses
Refine targeting based on verified purchase behaviour
Up to 12 attributes for testing criteria
Industry benchmarks
Easy to use presentation of the results, available in various formats
Related Market Research
PRODUCT SOLUTIONS
Path to Purchase Analysis
Path to Purchase Analysis (PTPA) helps you to look at your category in a whole new way.
MARKET INSIGHTS
Brand Tracker
The brand tracker is a tool to measure your brand’s performance over time. By recording key measures on a regular basis, you can assess what’s working and what isn’t, enabling you to plan for future growth.
