MARKET INSIGHTS
Customer Attitudes and Expectations Analysis
The Customer Attitudes and Expectations Analysis is useful in determining whether or not customers have formed positive or negative conceptions of the product and/or company.
The Customer Attitudes and Expectations Analysis is useful in determining whether or not customers have formed positive or negative conceptions of the product and/or company. The analysis directly affects the effectiveness of future advertising strategies, as well as improving customer conversion, commitment, and loyalty.
Related Market Research
PRODUCT SOLUTIONS
Path to Purchase Analysis
Path to Purchase Analysis (PTPA) helps you to look at your category in a whole new way.
MARKET INSIGHTS
Brand Tracker
The brand tracker is a tool to measure your brand’s performance over time. By recording key measures on a regular basis, you can assess what’s working and what isn’t, enabling you to plan for future growth.
