ADVERTISING
Advertising Value (Means-end) Analysis
Advertising is a key factor in a company expanding the product and services line. The success or failure of the advertising campaign
Advertising is a key factor in a company expanding the product and services line. The success or failure of the advertising campaign is based on product positioning and on the values associated with the brand. Means-end analysis allows marketers to see where the advertisement fits in a consumer's decision process, with what consequences, and which are salient features.
Mapping the influence that a product has on the value of a consumer, to the value of the brand or to the core values it represents is one application of advertising value identification and analysis.
What you get
250 national responses
Refine targeting based on verified purchase behaviour
Monadic survey methodology
Up to 12 attributes for testing criteria
Industry benchmarks
Easy to use presentation of the results, available in various formats
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