Ooshies vs Little Shop

When both chains launched their collectable promotions at the same time, consumers were forced to pick a side. So which collectable is most sought after?

With Woolworths partnering Disney's The Lion King to create a set of movie-themed Ooshies for customers to collect, while Coles brought back their successful Little Shop range with a new set of miniature grocery items.

Download the report to understand the following

• Which retailer outperform the other?

• Which brands leverage the new promotion growth?

• Which other channels were affected by the promotion?